Why mobile will not be just mobile much longer – Mobile Marketer – Columns

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By Li-at Karpel GurwiczWhile the year ahead offers many economic uncertainties, given the astounding speed of mobile adoption we can say with complete confidence that the mobile market is quite strong.

Dave Cottrell’s insight:

“Mobile communication happens when we are immobile: sprawled on the couch, relaxing in the kitchen, dealing with the indignity of the three-hour layover.  

In fact, according to research unveiled by AOL and BBDO in October 2012, 68 percent of mobile Internet access actually takes place in the home.  ”

See on mobilemarketer.com