… touted as something new that has just been discovered in the world of journalism, and has even been given a name by a prominent news magazine out of Boston. Having been involved in direct sales for so many years, I had to laugh when I read the article. As Solomon wrote in his famous series of notes from an old preacher, “There is nothing new under the sun.” … What does all this have to do with dead cats? Keep reading, and I promise to tell you…