See on Scoop.it – Advertising & Media
Despite the intense marketer excitement about social media, Monetate finds that it’s not a prime source of traffic to e-commerce sites, nor of purchase conversions.
Dave Cottrell’s insight:
Well lookee here… lol… So much for all the junk the so called “gurus” have been selling to help us all sell on the social sites… they only account for 1.5 % of conversions at the best of times! Branding is everything for businesses on social media. Oh… and always enjoy the conversation. 🙂