See on Scoop.it – Advertising & Media
Virtually every minute somebody somewhere is trying to dupe users into clicking on an ad for a questionable business.
As a former owner of several small social media websites, I well know how difficult social sites are to police. You have to be there 24/7 and cannot drop your guard for even a second, or someone will be posting a scam or adult content or something else that is questionable or illegal.
“Since 2008, Google has been tracking the number of bad ads that appear and are taken down. Perhaps unsurprisingly, the number has grown each year. In 2012, Google “disapproved” of a record-high 224 million ads and suspended 889,000 accounts for violating its advertising policies, which include everything from writing an ad in ALL CAPS to selling stolen goods. Compare that with 2008, when Google disapproved of 25 million ads and suspended only 18,000 accounts.”