See on Scoop.it – Advertising & Media
The Lunge That Refreshes – 02/14/2013
Dave Cottrell’s insight:
Don’t miss your “Oreo” moment!! “Another tweeter even mused that Poland Spring had missed its “Oreo Moment,” referring to the now famous, insta-response to the recent Super Bowl blackout. In a prodigious stroke of social media genius and creativity, even before the power was restored, Team Oreo released an ad featuring a visual of the cookie, with text reading: “Power out? No problem. You can dunk in the dark.”
#adlandpro #classifiedadland