See on Scoop.it – Politics and Business
Forrester: CMOs Finally ‘Get’ Social – 01/11/2013
Dave Cottrell’s insight:
“Digital disruption moves faster with more power at less cost than any force before it, tearing down boundaries to meet consumers’ needs more fully than we could have ever imagined five years ago,” she writes. “Healthcare providers are challenged by the Jawbone UP and FitBit personal tracking devices; media companies are threatened by Hulu and YouTube; and financial services firms worry about alternative payment and banking platforms, like Square and Simple.”