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Forrester: CMOs Finally ‘Get’ Social – 01/11/2013
Dave Cottrell’s insight:
A new forecast from Forrester predicts that for CMOs, 2013 won’t just be another year of digital’s growing influence in marketing: It will be the year CMOs fully close the divide between digital and conventional marketing, with social principals infusing all their brand efforts. Additionally, writes Corinne Munchbach, an analyst at Forrester, CMOs at consumer-focused companies will grasp that whether tactics are digital or not, they need to drive positive customer experience and interaction with the brand.