See on Scoop.it – Advertising & Media
Marketers who do not have prior written consent from consumers to send them marketing messages via SMS will potentially face fines of up to $1,500 per unsolicited message starting Oct. 16 under new guidelines.
Dave Cottrell’s insight:
This is a positive step in the right direction, even though it might create some inconvenience for legitimate companies. People need to have a way to prevent messages they don’t want from clogging up their device. This is especially important for those with a plan that charges them per incoming message or for those with very limited monthly bandwidth.