See on Scoop.it – Advertising & Media
One thing has become painfully clear: Facebook is not worth the time and effort.
Dave Cottrell’s insight:
I like this guy! His research is backing up what I have been suspicious of for quite a while now, since I noticed engagement go WAY down on my own FB page… Facebook is fine if you’re looking for somebody or trying to send a message to a friend, but as far as getting your message out? Not much good, at all, unless you pay… and even then, just how good is it? I have been hearing from friends who have never posted an ad in their life on Facebook and who only share interesting content, who now feel like they’re posting into a vacuum.