See on Scoop.it – Advertising & Media
Search engine optimization professionals awoke yesterday morning to news that Google went “all in” on its initiatives to encrypt search data. Today, 100 percent of the referrer data on search queries from organic traffic is not provided.
“There is an even better way to handle this issue. Stop thinking about ranking entirely or which keywords cause which action on which page. Instead, focus on the user, their experience and the impact those customers make on your enterprise. That’s likely not going to be the answer you want to hear, but that’s what you’ll get from anyone talking about this topic today. – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2013/09/24/the-day-that-seo-died-sort-of.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.vq6SMxPi.dpuf"