See on Scoop.it – Advertising & Media
Subject line crafting is even more critical than good copy writing. Here are twelve good reasons, and there are more.
Dave Cottrell’s insight:
Dr. Suess, used to do things like walking onto a bus “smoking” a pipe with a turnip in it. People would come up to him and ask him why he was smoking a pipe with a turnip in it! His answer was simple…