See on Scoop.it – Advertising & Media
For brands, maintaining a social presence on the Web is hard work. Not only do social media managers need to focus on engaging audience members, but they must also stay current with new features, redesigns and updates from social networks.
Dave Cottrell’s insight:
It is SO important to have your brand up and visible on the big social networks like Facebook and Twitter, but if you’re going to stand out above the rest, you need to be visible on the second tier sites, too.