See on Scoop.it – Advertising & Media
Unilever’s Lipton is leveraging mobile and social through an Instagram contest that aims to get consumers talking about the brand instead of pushing products at them.
Dave Cottrell’s insight:
Big brands like Lipton are using photo sharing for mobile advertising. When designers recognize that smartphones and tablets ARE NOT desktops and laptops, they begin to think outside the old box and into the way of the future. The under 50 crowd is growing and becoming more and more mobile. The old adage, a picture is worth a thousand words is… well… true