See on Scoop.it – Advertising & Media
It’s The Audience, Stupid: Why Video Advertisers Should Follow Viewers, Not Formats – 03/12/2013
Dave Cottrell’s insight:
“… video ad engagement is actually higher when viewed on mobile and tablets, primarily due to the in-app experience. When users install and launch a video app, they’ve already established a greater intent to engage with the content. Serving relevant and contextual ads along with that content is a smart strategy to capitalize on that trend.”